NEWS

Oct
12
SOUTH PHILLY CHEESESTEAKS & FRIES DEBUTS NEWEST CHEESESTEAK HEAVYWEIGHT: THE BALBOA

MORRISTOWN, NJ (October 15, 2018): South Philly Cheesesteaks & Fries, the fast-growing QSR brand, and favorite among both authentic Philly cheesesteak lovers and fans who like a spin on the classics, is proud to announce the newest contender to its lineup of indulgent menu items: The Balboa. Available nationwide at participating South Philly Cheesesteaks & Fries locations, The Balboa is loaded with juicy steak, mushrooms, bacon strips and Cheez Whiz®[1], and served on a freshly baked roll.


Named for Philadelphia’s most famous boxer, The Balboa certainly packs a flavor-filled punch. Made with USDA Sirloin Steak, The Balboa joins South Philly Cheesesteaks & Fries’ selection of both classic cheesesteak sandwiches and innovative new twists on the concept, including chicken cheesesteaks and more, for a limited time only starting on October 29.


“At South Philly Cheesesteaks & Fries, we know it’s not about how hard you hit, but this sandwich is truly a knockout,” said Andrea Carella, Director of Brand Marketing, South Philly Cheesesteaks & Fries. “We hope our guests are ready to go toe-to-toe with the most delicious cheesesteak in the game – although we don’t think anyone can beat bacon, mushrooms, Cheez Whiz and freshly baked bread!”


Since opening in 1986, South Philly Cheesesteaks & Fries has been a favorite of Philly cheesesteak fans who enjoy authentic and modern-day spins on one of the world’s most famous sandwiches. Representin’ old-school South Philly by serving 100% Original Philly Cheesesteaks, guests can create traditional combinations like the "Whiz wit" – Cheez Whiz®, with grilled onions; the "Prov without" – consisting of Provolone cheese without grilled onions – or customize their own served alongside its natural-cut fries. South Philly Cheesesteaks & Fries also serves up wings in a variety of flavors, burgers, hot dogs as well as its well-known Steak & Fries Bowl – made with steak tips, signature sauce, peppers, onions and Provolone cheese served over natural-cut fries – perfect for meat and potato lovers. South Philly Cheesesteaks & Fries’ classic menu with a modern twist has something for every size appetite.


For more information, please visit www.SouthPhillyCheesesteaksFries.com.


About Villa Restaurant Group℠
(previously known as Villa Enterprises)


Villa Restaurant Group
SM is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele (Michael) Scotto, a Naples, Italy native, Villa Restaurant Group, began as a small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Restaurant Group is an international organization that recently celebrated its 52nd anniversary with nearly 400 restaurants in malls, airports, casinos and other high-traffic locations.


Villa Restaurant Group’s quick-service restaurant brands, including Villa Italian Kitchen®, Green Leaf’s Beyond Great Salads®, Bananas Smoothies & Frozen Yogurt®, South Philly Cheesesteaks & Fries®, Far East Asian Fire®, and other emerging brands, can be found across 42 U.S. states, Puerto Rico and five additional countries. Villa also operates full service restaurants in New Jersey under the 40North Restaurant Group® brand including The Black Horse Tavern & Pub®, The Office Tavern Grill®, The OFFICE Beer Bar & Grill®, Steelworks Buffet & Grill®, Piattino® and George & Martha’s®. For more information, please visit www.villarestaurantgroup.com.

[1] Cheez Whiz is a registered trademark of Kraft Foods.