FAQs

Learn More About Villa Restaurant Group Franchising:

FAQs (Domestic)

What do I get for my franchise fee and royalties?

  • Use of our brand’s name, operating systems, logo, and store design.

  • A comprehensive management training program at one of our designated training centers, designed to prepare you for daily operation of our concept(s). Traveling and lodging expenses are not included in the fee.

  • Conceptual site and floor plan designs, and prototypical building plans.

  • Franchise development support and a step-by-step guide through the process of new store layout, ordering equipment, furniture, and fixtures.

  • Real estate assistance for site selection.

  • Support and training assistance in pre-opening and grand opening.

  • Ongoing support in the following areas: Operations, Research & Development, Purchasing & Distribution, and Marketing.

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What type of experience do I need to run a Villa Enterprises QSR franchise?

Prior experience in business management and a food service background are very helpful. We can teach you the elements of our business, but the most important assets are organizational skills, people skills, strong work ethic, enthusiasm, and adherence to the systems, standards, and specifications of the franchisor.

What is the weekly royalty fee?

The weekly royalty fee for the Green Leaf's & Bananas, and South Philly Steaks & Fries is five percent (5%) of gross revenues. The weekly royalty fee for Villa Fresh Italian Kitchen and Villa Pizza brands is six percent (6%) of gross revenues. (Gross revenues are the total revenues from all sales of the restaurant, but do not include sales tax or equivalent taxes.) Royalties are paid on a weekly basis to franchisor.

What is the weekly advertising and marketing fee?

The advertising fee for Green Leaf's & Bananas, and South Philly Steaks & Fries is one percent (1%) of gross revenues, paid weekly to the franchisor.

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What will my total investment be?

One Food Court Location:

Expenditure:

 

Amount:

Initial Franchise Fee

 

$25,000 - $35,000

Opening Inventory

 

$4,000 - $7,500

Lease Deposit

 

$2,500 - $10,000

Lease Negotiation Fee

 

$0 - $50,000

Utility Installation & Deposits

 

$200 - $2,000

Leasehold Improvements

 

$125,000 - $300,000

Advertising & Marketing

 

$3,000

Insurance

 

$1,200 - $4,000

Office Equipment & Supplies

 

$550 - $1,500

Equipment Package

 

$125,000 - $140,000

Training Expenses

 

$2,500 - $4,000

Professional Fees, Licenses & Permits

 

$4,000 - $15,000

Additional Funds - (three months)

 

$4,000 - $10,000

Plan Compliance Fee

 

$0 - $2,000

TOTAL

 

$296,950 - $584,000

Offering by Prospectus Only

Expenditure:

 

Amount:

Initial Franchise Fee

 

$25,000 - $35,000

Equipment & Furnishings

 

$80,000 - $110,000

Signs

 

$9,000 - $15,000

Building Construction

 

$115,000 - $175,000

Insurance

 

$3,000 - $6,000

Opening Inventory

 

$3,500 - $7,000

Utility Deposits

 

$2,000

Business Licenses

 

$1,000 - $4,000

Travel, Lodging, Meals for Initial Training

 

$3,000 - $5,000

Professional Fees

 

$5,000 - $10,000

Working Capital

 

$25,000 - $50,000

Computer Equipment

 

$10,000 - $20,000

Advertising & Marketing

 

$3,000 - $5,000

TOTAL

 

$284,500 - $444,000

Offering by Prospectus Only

Expenditure:

The cost to purchase or rent real estate will vary according to the size and location of your particular unit. The turnkey cost for a Bananas concept depends upon the site you choose. The Bananas concept is primarily offered as a co-branded unit with one of our other core concepts.

Offering by prospectus only

Expenditure:

 

Amount:

Franchise Fee

 

$25,000 - $35,000

Equipment & Furnishings

 

$100,000 - $130,000

Signs

 

$9,000 - $15,000

Building Construction

 

$100,000 - $175,000

Insurance

 

$3,000 - $6,000

Opening Inventory

 

$5,000 - $10,000

Utility Deposits

 

$2,000

Business Licenses

 

$1,000 - $4,000

Travel, Lodging, Meals for Initial Training

 

$3,000 - $5,000

Professional Fees

 

$6,500 - $7,500

Working Capital

 

$25,000 - $50,000

Computer Equipment

 

$10,000 - $20,000

Advertising & Marketing

 

$3,000 - $5,000

TOTAL

 

$292,500- $464,500

Offering by Prospectus Only

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What about selecting a site for my restaurant?

We can assist you in choosing a location which is suitable for our concepts. Typically, we have locations in regional malls, airports, colleges, universities, casinos, outlet centers, and office buildings. The square footage varies for each location.

How long does it take to open one of your brands?

From the date the Franchise Agreement is signed, it takes approximately four to six months.

How do I receive my food products and supplies?

We’ll attempt to provide a 'One-Stop Shop' delivery to your restaurant, where available. We have strategic alliances in various regions with food distributors. Additionally, we attempt to maximize volume and leverage our suppliers in order to get high-quality, excellent service, and competitive prices for our franchisees.

How will I handle my accounting and reporting needs?

We will supply you with the necessary information and required formats for setting up your accounting systems and submitting timely reports. We recommend you retain the services of an accountant/bookkeeper to assist you.

What financial requirements do I personally need to meet?

To open one our franchise brands, the following financial requirements must be met.

Typical Food Court Location: 

  • Minimum Net Worth: $300,000

  • Minimum Liquid Assets: $75,000

Typical In-line Unit

  • Minimum Net Worth: $600,000

  • Minimum Liquid Assets: $150,000

What type of training do the franchisee(s) and management team need?

We prefer that our franchisees are hands-on and highly involved in their new business. That’s why we require both the franchisee(s) and the designated restaurant manager to successfully complete our training program. This includes a minimum of two to three weeks of intense training at one of our designated training centers.

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What makes the Villa Enterprises family of fresh brands different from other franchisors?

  • We’re a privately-held company with 50 years of restaurant experience and more than 370 units nationwide and abroad.

  • We offer a variety of food concepts to meet a variety of customer tastes and preferences.

  • All of our brands emphasize the 'Made Fresh Daily' approach and use authentic recipes to create quality menu offerings and wide selections.

  • Our ability to co-brand with our own concepts means there is more of an opportunity for the franchisee to maximize daypart sales.

  • We offer flexible and innovative store designs.

Where do I go from here?

Fill out our Franchise Inquiry Form now for more information or send a completed Franchise Application to:

Franchise Development Department
Villa Enterprises Management
25 Washington St., Morristown, NJ 07960
Phone: 973.285.4800
Fax: 973.695.0912