OUR HISTORY

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A LETTER FROM BEN & ANTHONY SCOTTO:

The phrase “from our family to yours” represents Villa’s corporate identity. But what does it really mean? To us, it’s much more than a slogan. It expresses the warmth and daily commitment to quality upon which Villa Restaurant Group was founded.

The Villa brands are a family franchise. For over 5 decades, our immediate family has worked side-by-side with our extended “business family” to offer personalized food and service to our valued customers. From the first day, our family’s name and our family’s future have depended upon the quality and consistency of our food and service.

That’s why we are so proud of our success. We’ve come a very long way, and our family still stands behind all of our businesses, products and concepts.

While it’s true that Villa Restaurant Group has expanded to include a large portfolio of brands, you can be assured that we’ll always take pride in being a company managed by one great, big family. What does all this mean to you? It means a more personal touch in food preparation, and a more family-oriented approach to supporting franchisees and helping them ensure the success of their families’ businesses and futures.

Proud of where we started, conscious of what got us to where we are today, mindful of the respect and regard that we owe to our customers and the partners who helped us thrive and grow … we will never lose sight of the values that started it all.


Sincerely,

Ben & Anthony Scotto

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Our Heritage: Villa Pizza A New York Original Since 1964®

What started in 1964 as a tiny pizzeria next to the Ed Sullivan Theater in New York City has grown into an international organization with numerous QSR franchise concepts and six full-service concepts. From authentic New York pizza and classic Italian fare, to healthy salads and gourmet entrees, Villa Restaurant Group boasts an array of flavors to please most every customer.

 

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Timeline: Humble Beginnings, Bright Future.

Michele Scotto, founder of Villa Pizza, set out to realize his dream by adhering to the time-honored cooking processes and authentic recipes of the Old World. This principle, coupled with genuine hospitality and a strict devotion to preparing products with the freshest possible ingredients every day would become the driving force behind Villa’s success.

    
      
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September 17

        

VILLA opens up its first location in NYC on Broadway next door to the famous Ed Sullivan Theater!

        1964       
    
    
      
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Our 1st NJ location opens in Edison!

        1969       
    
    
      
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As the indoor shopping malls started … VILLA opens it’s first mall location in Rockaway, New Jersey … which is still operating to this day!

        1977       
    
    
      
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Pizza Today Magazine lists VILLA as 1st in Fastest Growing Category!

        1980       
    
    
      
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Our 1st airport location opens in Orlando International Airport.

        1994       
    
    
      
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In 1996 VILLA opens its first international location in Michele’s homeland Naples, Italy. Currently we have over 15 locations in Italy.

        1996       
    
    
      
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VILLA acquires Florida based Cozzoli’s Pizzeria.

        1999       
    
    
      
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VILLA purchases Everything Yogurt Brands and the basis for Green Leaf’s and Bananas starts.

        2003       
    
    
      
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Celebrating our 40th  anniversary , VILLA opens our TIMES SQUARE FLAGSHIP LOCATION on the corner of 42nd Street and 8th Avenue in NYC.

        2004       
    
    
      
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VILLA expands into the casinos and opens at Borgata Hotel in Atlantic City, NJ and Red Rock Casino & Spa in Las Vegas.

        2006       
    
    
      
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The birth of our Full Service division with the purchase of Black Horse Tavern/Pub, Mackenzie’s Steakhouse, George & Martha’s, Il Forno, and Café Villa.

        2007       
    
    
      
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VILLA opens at the Prudential Center Sports Arena in Newark, NJ and the Sands Casino Resort in Bethlehem, PA operating five (5) different brands. Total casino locations is now 14!

        2009       
    
    
      
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VILLA expands into Puerto Rico with two locations.

        2010       
    
    
      
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VILLA continues to expand the Full Service Division with the purchase of The Office Beer Bar and Grill, adding seven (7) prime locations to our group!

        2011       
    
    
      
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VILLA continues to expand internationally with locations opening in five (5) countries … UAE, Azerbaijan, Turkey, Egypt, and Colombia.

        2012       
    
    
      
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Nestled in Historic Mendham, NJ …  Piattino opens in the former Mackenzies and prides itself on having great Italian Fare with a modern twist, based off of artisan ingredients from across the world and our back yard. Starting the expansion of the 40 North Group!
40 North takes its name from the common linear parallel of Naples, Italy and Morristown, NJ … both on the 40 degree Latitude!

        2013       
    
    
      
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VILLA completes our Arizona Mills Mall food court operating nine (9) different brands and complete renovation marketed under the Villa Food Hall. In addition, Villa Enterprises celebrates its 50th Anniversary.

        2014       
    
    
      
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April 2015

        

VILLA obtains food court concession at Orlando International Airport and plans to open five (5) different locations, with Chipotle’s 5th airport location rounding out the terminal food court.

        2015       
    
    
      
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May 2015

        

Villa Italian Kitchen is inducted into the Pizza Hall of Fame.

                2015       
    
    
      
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October 2015

        

VILLA Enterprises Management officially changes its name to Villa Restaurant Group.

        2015       
    
      
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February 2016

        

VRG opens its fourth Food Hall at Orlando International Airport Airside 2.

        2016