NEWS

Apr
15
A Slice of Villa: Loyalty

You may have noticed that here at VRG, family is important – and one of the most important aspects of maintaining the family feeling is a sense of loyalty. We are loyal to our partners, loyal to our Team Members, and loyal to our Guests. In 2019, we’re excited to be introducing a program that will allow our Guests to show their own Villa loyalty…and earn rewards in the process.


Fresh from the oven, we’re thrilled to introduce Villa Rewards! This piping hot new loyalty program gives our Guests the opportunity to earn points for every dollar they spend, and redeem those points for delicious rewards from their favorite participating Villa Italian Kitchen. Easy as pie, right?


Why a loyalty program? We have a variety of reasons, but the most important – as always – is our Guests. We want our Guests to feel as though they’re a part of the Villa family in an all new way – by earning a slice of the pie, so to speak. With Villa Rewards, we’ll be able to communicate with our Guests in new and exciting ways, like creating custom communications and giving exclusive access to local offers. We’re elated to be able to explore this new channel with our Guests and provide them a deeper sense of family togetherness! Alex Marquez, a General Manager who has been working closely with our loyalty program, sums it up perfectly: “it’s great for the Guests, but it’s great for us here in the stores as well – we love to see them coming in more frequently, and we’re happy to reward them, too.”


While Villa Rewards is not currently available at all our locations, we are working to launch it at many in the next several months! To see if a Villa near you is participating, head to www.VIKRewards.com and sign up today.