In 2009, VRG took over the generic food court operation at the Sands Casino Resort in Bethlehem, Pennsylvania. We redeveloped the entire project with our proprietary brands, creating new and exciting concepts in the process to meet customer demand. The success of the food court led to the takeover and redevelopment of the casino buffet in late 2011. Since the redevelopment, food court sales have increased by more than 400% overall.
Since the Villa takeover in 2009, food court and buffet sales increases have outpaced gambling revenue growth at the property.